AI is everywhere right now, but most conversations stop at content, marketing, or features. This episode goes behind the scenes.
Michael Eisenwasser, Co-Founder of Rapyd Cloud, joins Katie Keith and Matt Cromwell for a show-and-tell style conversation about how each of them is using AI behind the scenes in their own businesses.
The focus is on real operational use, building and replacing internal systems, automating testing, improving confidence when making changes, and reducing day-to-day friction for small teams. All three share concrete examples, trade-offs, and lessons learned, including where AI has helped and where it has not been worth the effort.
We dig into:
• Where AI genuinely saves time in internal operations, and where it does not
• Replacing generic tools with custom internal systems built using AI
• Using AI for automated testing and infrastructure confidence
• Why internal tooling is the most overlooked AI opportunity for product companies
• What this means for small teams who do not have dedicated ops or infra staff
If you are building a WordPress product, SaaS, or any tech business and feel buried under internal processes, this episode shows how AI can help you run leaner without adding chaos.
WP Product Talk is a weekly podcast for WordPress product founders and marketers. Our rotating panel of experienced co-hosts includes:
Matt Cromwell, WP Product Talk and Roots and Fruit Founder
Katie Keith, Founder & CEO of Barn2 Plugins
Zack Katz, Founder of GravityKit
Ian Misner, Co-Founder and General Manager of Kestrel
Learn more at https://wpproducttalk.com.
00:00 Introduction to WP Product Talk
00:55 Meet the Hosts: Katie Keith and Matt Cromwell
01:06 Support and Sponsorship
01:49 Matt’s New Venture: Roots and Fruit
04:02 Upcoming Events and Opportunities
04:33 Introducing Michael: Guest Speaker
05:55 AI in Business: Michael’s Insights
06:25 Building Internal Tools with AI
10:18 Challenges and Benefits of Custom AI Tools
15:51 Personal Organization with AI
22:01 AI’s Impact on Various Roles
26:21 The Rise of Fanout Query Generators
27:07 Leveraging AI for Minimalist Solutions
28:03 The Importance of Internal Knowledge Bases
29:33 The Role of Founders in Building Internal Tools
30:21 Challenges and Opportunities for Non-Developers
32:48 The Future of SaaS Products and AI
38:38 The Difference Between Internal Tools and Marketable Products
42:41 Innovative AI-Driven Projects
48:39 Best Advice for Using AI in Internal Tools
52:41 Conclusion and Final Thoughts
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