Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.
Talking points include:
What are the basics?
Why are the basics still the most important part of what an SEO does?
How long will the basics remain relevant for?
Has anything changed about the basics recently?
What does getting distracted by AI tools and algorithm updates look like?
What’s an example of bad use of AI?
Shouldn’t we keep track of algorithm updates and update our tactics accordingly?
Is there a good use of AI?
You’re known as a local SEO expert – does this advice apply to all kinds of SEO as well as local SEO?
How do you incorporate focusing on the basics as part of an SEO strategy?
Read the full transcript of Greg’s interview at: https://majestic.com/seo-in-2025/greg-gifford
Watch the original SEO in 2025 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta0EJFFQ5GzP_ocuKd_1_6W6
Watch more SEOin2025: Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta3sF1Rirz1fSpeHZynAZWlK
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Timestamps:
00:00 SEO Basics in 2025
01:26 Content vs. Technical SEO
04:06 The Importance of Quality Content
05:55 Impact of AI on Content Creation
07:37 Using AI for Content Creation
11:51 Algorithm Updates and SEO Strategy
14:52 Different Types of Websites
16:58 Time Management
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